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Website Writing

So  you've decided to get a website and you have no idea what to send the web  designer as far as content goes. Well, read on for some basic tips for writing  content for the web.

Your Home page introduces your business and your Web site.

Write a summary, including a brief description of your products or  services, the cities, counties or states you service and your value and  commitment to customers. This page sets the tone for your site and tells people  what they can expect to find on other pages. Give the basics here and provide  greater detail on other pages.

Let your customers know why they should explore your site

A business home page is similar to the front window of a retail  business. Highlight your best products or services and any special offers here.  Present your products or services value to browsers to get them "through  the door" or deeper into your site.

Convince customers of your site's value to them

Consider what you might say to people to keep them coming back.  You might mention how long you've been in business and how you show your commitment to customers. Be sure to tell visitors about your approach to  business, your values, and your abilities. 

It's a good idea to also post your contact information on the Home  page for people who come to the site to quickly find your phone number or  address.

A Good Way  to Format the Information on Your Home Page

If you are totally lost as what to do here is a good format to follow when writing  the text for your home page. Break the information up into 3 parts.

Part 1 – Acknowledge your customer’s need.

Why would someone come to your website in the first place? What are they looking for? Why do people come to you? What service or product are they looking for?  You need to address this on your home page.

Part 2 – Mention the main products or services you offer to address the  needs stated in part 1.

In part 1 you addressed some need or needs of potential customers. In this part  you need to mention the main products or services you offer that address those  needs. It doesn’t need to be a detailed explanation of each service, just 3 or  4 sentences. You can give detailed explanations of what you offer on separate  pages.

Part 3 – Explain why your products or services are a better match for the  customer as opposed to someone else’s.

This  is your value proposition. Why is your company better? Is it materials used,  price, experience, customer service? State why the customer should choose you.