Social Media Marketing

An Effective Social Media Marketing Plan

Social Media Marketing is not about sales. It is about Community building and interaction.  An effective Social Media Marketing plan will help you establish and develop an Interactive Online Community.  Examples of what an Interactive Online Community looks like would be:

• A doctor’s office with a blog devoted to providing current, useful information about health related topics specific to the interests of established patients that also responds quickly to general comments and questions in response to article postings.
• A local caterer who has a Facebook business page that encourages recipe sharing amongst Community members, makes daily “Entertaining Tip of the Day” wall postings, and welcomes questions with almost immediate response by trained or experienced professional chefs or event coordinators.
• A local bar that maintains Twitter and Facebook accounts where daily and weekly entertainment announcements are updated with options for guests to connect with one another.

Social Media Marketing is about establishing an online Community where all of the members have one common interest – your business expertise.  Even more importantly, that Community has also been trained over the years to demand and expect instant response to communication.  If you are interested in Social Media Marketing as an option for growing your business and encouraging customer retention, then you need to be prepared to have a dedicated means of staying in touch with your online Community on a constant basis.

What is Social Media Marketing?

How NOT to use Social Media Marketing

How Digi Donkey can help you build your Social Media Marketing Community